Read "The Brand Gap, Revised Edition" by Marty Neumeier available from Rakuten Kobo. Sign up today and get $5 off your first download. THE BRAND GAP is. Editorial Reviews. Review. “The surprise book of the year!” —JOHN MOORE, EDITOR AT FAST Kindle Store · Kindle eBooks · Business & Money. The brand gap. byMarty Neumeier. Publication date Topics Brand name products, Brand name products -- Planning, Branding.
|Language:||English, Spanish, Indonesian|
|Genre:||Politics & Laws|
|Distribution:||Free* [*Registration needed]|
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a. --Clement Mok, Design enterprenuer/President of AIGA "THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be. Using the visual language of the boardroom, The Brand Gap presents the first unified theory of branding—a set of five disciplines that let companies bridge the .
For items not readily available, we'll provide ongoing estimated ship and delivery time frames. Once your order has been dispatched from our Sydney warehouse you will receive an Order Shipped status email.
This will contain your tracking information All our estimates are based on business days and assume that shipping and delivery don't occur on holidays and weekends. Delivery with Standard Australia Post usually happens within business days from time of dispatch.
Please be aware that the delivery time frame may vary according to the area of delivery and due to various reasons, the delivery may take longer than the original estimated timeframe.
If you have not received your delivery following the estimated timeframe, we advise you to contact your local post office first, as the parcel may be there awaiting your collection. TeamTrump Electi Embed Size px. Start on. Show related SlideShares at end.
WordPress Shortcode. Published in: Full Name Comment goes here. Are you sure you want to Yes No. The book is small and you can read it in one weekend which was his purpose , it gives you a good idea about how branding works.
However, keep in mind that this book only explains 'what is important' and not 'how one would accomplish that'. That being said, Marty is a brilliant that I would love to hire or employ at some point As long as you keep the essence Marty's 5 points in check. Not trying to be rude, and not trying to sell anything, but do you have the wish to brand yourself or a company? Names constructed from Greek and Latin root words tend to be low imagery names, such as Accenture and Innoveda.
Names that use Anglo-Saxon words, or names of people, tend to be high-imagery names, such as Apple Computer and Betty Crocker.
Some of most powerful names are those that combine well with a visual treatment, to create a memorable brand icon. Does it stand out from crowd, especially other names in its class?
Is it short enough to be easily recalled and used? Does it resist being reduced to a nickname? Is there a reasonable fit with the business purpose? If it would work just as well for another business, skip it.
Will most people be able to spell the name after hearing it spoken? Will they be able to pronounce it after seeing it written? Will people enjoy using it? Names that are intellectually stimulating, or have a good "mouth feel," have a head start. Does it have "legs"?
Does it suggest a visual interpretation or lend itself to a number of creative executions? Great names provide endless opportunity for brandplay. Can it be trademarked? Is it available for web use? Cultivate Instead of trying to present a smooth surface, project a 3D personality, inconsistencies and all.